Love British Food partners with No Farmers, No Food

Love British Food and farm lobby No Farmers, No Food have announced a partnership dedicated to promoting British farmers.

Together, they will champion initiatives to ensure British food is the primary choice in public institutions and push for fair supermarket pricing that reflects the true value of farmers’ hard work.

The groups will be pushing the Labour government for a higher commitment than its current pledge to source at least 50% of British food in the public sector.

See also: No Farmers, No Food: What is all the fuss about?

They will also pressure the government to fulfil its wide-ranging review of pricing to ensure supermarkets recognise farm input inflation and offer fair prices.

This will be three-fold: First, ensure supermarkets pay a fair price to farmers; second, tackle “farm washing” which misleads consumers about the origin of their products and third, reform UK country of origin labelling laws and push for legislation requiring at least 65% of a product’s ingredients to be British for it to be labelled as such.

Additional lobbying efforts will include calls to align British food with an investment in a healthier, more productive population, incentivising farmers to produce food types that meet the nation’s changing diets, such as more pulses, fruit and vegetables, alongside maintaining our meat and dairy supply.

‘Debunking’ livestock myths

The partnership will also make calls to debunk the “falsehood” that British livestock farming is a major contributor to climate change and instead educate consumers about the importance of quality meat in a balanced diet.

Warwickshire farmer Charles Goadby, who is also a steering group member of No Farmers, No Food, said: “British farmers provide the highest quality produce, with among the highest animal welfare and environmental sustainability standards in the world. Let us ensure that we are able to continue to do so, increasing and protecting our self-sufficiency and food security.”