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UK farmers can preview Agritechnica at Cereals

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Agritechnica, the world’s leading agricultural machinery exhibition, takes place in Hanover, Germany, 12-18 November 2023. With 2,600 exhibitors expected across 23 halls, Agritechnica is the largest venue for arable farmers, anticipating over 400,000 visitors.

At Agritechnica’s stand 641 at the Cereals event on 13 and 14 June in Thoresby Estate Nottinghamshire, UK farming professionals are invited to learn more about Agritechnica 2023.

After a four-year hiatus, Agritechnica in Hanover, Germany, 12-18 November 2023, will once again be the central venue for international farmers, contractors and dealers, including many from the UK.

Offering the world’s most comprehensive and varied trade fair program for international arable farming, Agritechnica presents the whole range of agricultural machinery, from crop protection sprayers to drones, from tractors to autonomous equipment systems and from combine harvesters to digital assistance systems.

As all the leading farm equipment manufacturers have already registered as exhibitors, visitors can be sure to see the full range of machinery solutions on display.

Agricultural machinery exhibition at the Agritechnica show

© Agritechnica

With more than 2,600 expected exhibitors across 23 halls on over 400,000 square meters of exhibition space as well as a broad international technical program, Agritechnica 2023 retains its place as the largest exhibition for agricultural machinery.

With the theme “Green Productivity” denoting how new concepts and pioneering innovations ensure agricultural productivity while protecting nature, climate and the environment, Agritechnica’s technical programme offers hundreds of interactive presentations.

A key draw for professional farmers will be the many world premieres at the exhibition. These will show innovative technical trends that offer efficiency increases and other benefits for practical (large-scale) farming.

The several hundred candidates in the prestigious Agritechnica innovation award scheme will be presenting market-ready world premieres, of which some will be selected for a gold or silver award.

The gold medal at the last Agritechnica was presented to Nexat‘s “all-in-one system tractor” that handles all work steps, from soil cultivation to sowing, crop protection and harvesting.

Farmers can also discover futuristic concepts in the nominees for an Agrifuture Concept award.

The integrated drift management concept uses spray drift tendency and buffer zones along with distance control shown on pesticide labels.

Machines on display at the Agritechnica show

© Agritechnica

“Controlled Row Farming” is a new arable farming method, in which every crop-cultivation step is taken in fixed rows, offering yield optimisation despite lower use of fertilisers and pesticides.

Uniform row spacing of 50 cm (grain in double rows) and a row offset of 25 cm for positive crop rotation effects achieve both yield optimisation and maximum efficiency of farms inputs.

“UK professional visitors appreciate Agritechnica for its full range of equipment, solutions and innovations, not found anywhere else in the world. At Cereals, we will present the 2023 concept,” says Angelina Laas, Agritechnica Area Manager for the UK and Ireland. 

Angelina looks forward to discussing with interested visitors about how after recess Agritechnica can contribute to their success.

Furthermore, at Cereals they will get the opportunity to learn how to arrange their visit to Hanover in the most comfortable way.

With 6,000 visitors and 60 companies at the last Agritechnica edition, the UK participation is in the top ten.

The UK’s Department for International Trade (DIT) and UK TAG are organising a country pavilion at Agritechnica 2023.

Agricultural machinery on display at the Agritechnica show

© Agritechnica

Farmers can explore the preliminary exhibitor database, which already lists over 2200 exhibiting companies from 50 countries.

In addition to exhibitors’ offerings, Agritechnica will be exploring practical topics in depth:

  • New Drive Experience Alternative power systems, biomethane, hydrogen, electricity – exhibitors will be offering the chance to experience alternative power systems beyond fossil diesel
  • New DLG.Prototype.Club Teams of entrepreneurial software engineers will solve technical challenges set by exhibitors and will present prototypes
  • Agri-food start-ups An exhibition and networking area for agricultural start-ups
  • International dealer and service centre; Workshop LIVE Technicians demonstrate maintenance and repair work live alongside the international dealer centre, the venue for trade professionals
  • Systems & Components Suppliers to farm equipment makers will present components, including engines, drive trains and spare parts
  • New Inhouse Farming: Feed & Food The feature focuses on self-contained food production systems, like vertical farming.
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