A juicier interior spec is the highlight of CF Moto’s latest U10 Pro UTV, with most of the manual levers and winders ousted in favour of electronic controls.

These cover the engagement of the four-wheel drive system, transmission range selection, tipping the rear bed and opening/closing the windows, making for a cab more akin to a pickup.

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There’s also an 8in central touchscreen complete with Apple CarPlay and maps, a “premium” audio package, and an indulgent looking leatherette finish on the bench seat.

Propulsion comes from a three-cylinder, 998cc petrol engine that will put out 90hp, making it the firm’s pokiest UTV to date.

Yet, operators won’t necessarily hear or feel that power, as work has been done to reduce the noise and vibration in the cab.

There’s also a new 60kph CVT that the company reckons should deliver smoother drive transfer and offer better low speed control.

As for the other crucial stats, maximum towing capacity is 1,134kg, the cargo bed is rated to 454kg, and it comes with a 2,000kg front winch as standard.

Despite the list of expensive sounding niceties, retail price of the U10 Pro is a competitive £18,000.