Sainsbury’s Woodland Eggs given a Big Tick

For the second year running the Woodland free range egg brand has been awarded with a Business in the Community Big Tick Award for cause related marketing.

The ‘Big Tick’ recognises companies across the UK for the positive impact their business operations have in the workplace, environment and the community.

Woodland free range eggs have successfully demonstrated brand values and raised awareness of key social issues.

The brand was launched by Sainsbury’s and its egg supplier, Noble Foods, in 2004 following feedback from their free-range egg producer, John Widdowson, on the behavioural benefits of a tree planted environment for hens.

One of the criteria for producers participating in the Woodland Egg scheme is to have a minimum of 20% of their range planted with trees.

Since its launch Sainsbury’s has initiated tree planting on nearly 200 farms providing laying hens with shelter and protection.

The brand has formed a successful partnership with the Woodland Trust, raising more than £250,000 due to 1p donations on every dozen eggs sold. This funding has secured the future of 50,000 trees, said Noble Foods.