RSPCA Assured launches TV ad to promote new label

A new TV ad campaign has been launched to enhance the public’s understanding of the RSPCA Assured foods logo.

The advert, which was launched on Monday 7 September, features the voice of veteran actor Sir John Hurt.

It will be shown on Channel 4 – during episodes of Sunday Brunch, E4, More4, Film4 and Dave.

See also: Freedom Food farm assurance scheme rebranded

RSPCA Assured – previously Freedom Food – hopes its certification mark on meat, eggs and fish will help improve the lives of about 100 million more farm animals, plus many millions of salmon and trout in the next five years.

And the TV ad plays a vital role in helping to achieve this goal, explained Liam Kurzeja, marketing manager for the RSPCA Assured label.

“The catchy combination of poetry, animation and a familiar and well-loved voice is designed to engage, educate and encourage viewers to buy RSPCA Assured-labelled food,” she said.

“The more people are aware of RSPCA Assured and choose the products, the more supermarkets will stock them and more farm animals will have a better life.”

The new RSPCA Assured certification mark replaced the Freedom Food logo in May after a rebranding, 20 years after the original logo was launched.

The TV ad will be supported by online and Facebook advertising and the UK food website www.foodnetwork.co.uk will host RSPCA Assured recipes and feature RSPCA Assured in a newsletter to its followers.