Jenson Button joins milk moustache campaign

Formula One champion Jenson Button and super model Elle Macpherson have been unveiled as the latest celebrities to sport milk moustaches as part of the Make Mine Milk campaign.

Part of a £9m, three-year campaign, the pair follow celebrity chef Gordon Ramsay, pop star Pixie Lott and the cast of The A-Team who have already worn the iconic moustaches.

Unveiled by the Milk Marketing Forum at the Dairy UK conference in Birmingham on Monday (6 September), it aims to promote the nutritional benefits of low-fat milk to teenagers and families.

The latest round of milk moustache advertisements follows the launch of the Make Mine Milk Challenge, which pitches celebrities against each other to see how quickly they can drink a pint of milk.

Teen star Justin Bieber was the first star to take the challenge, downing his pint in under 30 seconds.

People will be invited to send in their own videos of them drinking a pint of milk to see if they can beat the celebrities.

VIDEO: Watch the Make Mine Milk challenge