Opinion: Agricultural shows will survive by keeping core values

I missed this year’s Royal Highland Show, but I had good reason. I was getting married.

It may not have been at the event where I met my wife, but at least from now on I will always remember my wedding anniversary. By all accounts, the show was well supported and as enjoyable as ever. 

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About the author

Jack Frater

Jack Frater is an agricultural consultant based in Galashiels in the Scottish Borders. He graduated from the Royal Agricultural University with a degree in agricultural management in 2013, having grown up on a family farm near Alnwick.

Read more articles by Jack Frater

As a professional, shows are invaluable. I can do months’ worth of work and half a years’ worth of continuing professional development in two days.

I also get just as excited as I did as a 10-year-old when I see shiny new tractors that nobody can afford or get up the farm road. 

Shows should always display the best of the industry, be it technology, innovation or, more importantly, livestock.

Although my showing achievement consists of a sixth place in an “any other breed” class, a chance to see the best livestock up close is one of the things that brings the public through the gates.

I have been involved with local shows for more than 10 years, from stewarding to being on the organising committee, so I know the effort that goes into putting one on. But I can also see the value.

Every member of the public is a customer, and these events provide the perfect platform to sell our products while providing them with the information to make informed choices. It also provides an opportunity to debunk any myths or misconceptions people have about agriculture. 

While at first glance shows might look mostly like an abundance of Grassmen T-shirts, Fairfax boots and the odd mishap in the beer tent, they are, in fact, the highlight of the rural social calendar – a chance to catch up with friends, make new ones and do business. 

The worry is that in the midst of a cost-of-living crisis, many events might struggle to attract the crowds needed to keep them viable.

But there is no need to reinvent the wheel; by all means change with the times, but make sure the core values remain.