Be part of the action at Lamma 2025

The UK’s premier agricultural event, Lamma 2025, promises to be a record-breaking showcase of innovation, technology, and expertise for the farming community.

Taking place on 15-16 January 2025 at Birmingham’s NEC, this year’s show will feature more than 600 exhibitors from across the agricultural sector, unveiling the latest advancements in farming machinery and technologies.

With an expanded exhibition space, exclusive product launches, and a packed schedule of activities, Lamma 2025 is a must-attend event for anyone in the industry.

From tractors and combines to arable and grassland machinery, the 2025 show will feature the best in agricultural technology.

Visitors will enjoy exclusive machinery launches, UK debuts, and live demonstrations, giving them hands-on insight into cutting-edge equipment from renowned brands like JCB, Fendt, Massey Ferguson, and New Holland.

© Lamma Ltd

A key highlight for 2025 is the return of Kuhn Farm Machinery, attending for the first time since 2020.

Speaking about the decision to return, Kuhn UK managing director, Sian Pritchard, shared: “The show’s increasing popularity and wide-ranging audience were major factors in returning to the event for the first time since 2020.”

Additionally, for the livestock sector, there will be plenty of new and exciting kit on show, including the Fendt Corus 5275C straw walker rake, McHale F5 fixed chamber roller balers, JCB TM280S loader and a new generation of Case IH Farmall C tractors making their UK debut.

Quicke will also unveil a new range of bucket, bale and silage grabs – the Multifork L+, Multigrab L+, Silograb L+, Multibenne L+ and Unigrip L+.  

In an exciting crossover of farming technology and gaming, the internationally acclaimed Farming Simulator series will make its return to Lamma after choosing Lamma 2024 as the first ever UK venue.

During both days of the show, visitors will have the chance to attend exciting stage shows, meet content creators and play the recently released Farming Simulator 25, which introduces rice cultivation, spinach, and other crops as well as new environments. 

In this latest edition, players can expand their ever-growing farm empire with new animals, production chains, construction missions, a GPS steering assistance and over 400 authentic machines from 150 agricultural top brands.

Visitors will also have the chance to take on a virtual bale stacking challenge on stage. 

The Career Zone, organised by Jobs in Agriculture, will also return to offer help to anyone looking to explore or enhance their career in the agricultural industry, whether you’re taking your first steps into the sector or aiming to upskill for new opportunities.

Alongside a diverse range of exhibitors, visitors can also look forward to an inspiring schedule of expert speakers, delivering insights, advice, and motivation.  

© Lamma Ltd

Other returning features include the National Association of Agricultural Contractors’ Contractor’s Lounge and the much-loved Demo Arena is back, offering visitors the chance to see state-of-the-art machinery in action.

Watch as top manufacturers like JCB and New Holland demonstrate their newest developments, showcasing how their equipment is transforming farming operations.

Whether you’re looking to invest in the future of your farm or gain inspiration for your next upgrade, the Demo Arena is the place to be.

Lamma 2025 is more than an exhibition, it’s a hub for knowledge sharing and professional growth.

A comprehensive seminar and workshop programme will bring together thought leaders from across the agricultural sector to discuss critical topics such as sustainability, artificial intelligence, automation, and market trends.

Sarah Whittaker-Smith, event portfolio director, emphasises the event’s value: “Lamma is the UK’s premier platform for agricultural machinery and innovation.

“With more exhibitors and product debuts than ever, this year’s show is an unmissable opportunity for learning, networking, and discovery.”

Lamma’s FG Live knowledge exchange theatre will be making its debut in 2025, including seminars covering a range of topics like export markets, mental health and succession. 

James MacLeod-Naim, from UK Export Finance, will discuss how it is supporting exporters across the sector and share various types of financing support available.

Additionally, a panel of experts will explore succession planning, diving into the complexities of forward planning for the next generation and the important role of inter-generational business development.  

Lamma 2025 is upping the ante with a thrilling competition: attendees will have the chance to win a Polaris RangerDiesel, a vehicle valued at over £24,000.

Designed to handle the toughest conditions and meet the demands of UK farms, this ultimate workhorse combines rugged durability with unmatched versatility.

Don’t miss your chance to experience the best Lamma show yet, packed with innovation, education, and opportunities to take your farming operations to the next level.