The Cereals Event 2024 will welcome visitors to a new site, at Bygrave Woods, Newnham Farm in Hertfordshire, on 11-12 June, alongside its new co-hosted event DirectDriller@Cereals.

Hosted by Alex Farr and his cousin Edward Wainright Lee, both events will be held on the Farr family’s 45ha outdoor event space near Letchworth – one of the 900ha arable farm’s diversifications, complete with established trackways and amenities.

The venue has hosted large events for 10 years, so it is well-placed to accommodate the 20,000-plus visitors the Cereals Event it set to attract.

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As ever, Cereals will showcase the latest developments in arable agronomy, machinery, technology and business advice; with more than 450 exhibitors, 200-plus live demonstrations, two days of seminar programmes, and several hundred individual crop plots on display.

The crop plots remain at the heart of the show, expanded this year by six new exhibitors – putting even more varieties on display.

The Syngenta Sprays and Sprayers Arena, Drill Demos and NAAC Demo arena will showcase the latest precision technology, innovations in land preparation, establishment, and crop protection.

Visitors will be able to check out more working demonstrations by the likes of Agriweld, Case IH, Maschio Gaspardo, Hardi, Merlo, New Holland, and SDF.

“It’s great to be the host farm for Cereals after attending it over the years,” said Mr Farr.

“The event offers such breadth of information and technology; the progress in robotic technology is always something that gets our attention – and it never gets old meeting new and old friends.”

Exhibitor numbers are already 15% up from last year, with exhibitors bringing a wealth of practical and technical expertise.

DirectDriller event

The co-hosted DirectDriller@Cereals event will explore the theme “Regenerating farm profit”, which will focus on how regenerative agriculture can make large-scale arable farms more commercially successful.

It will comprise a full conference programme including seminars curated by Base UK, and a schedule of demonstrations, which will be announced soon.

To register for tickets and find out more about the event – including the co-hosted DirectDriller@Cereals event – visit www.cerealsevent.co.uk