Tesco moves to support Welsh producers with buying commitment

All bacon and sausages sold over counters in Tesco’s Welsh stores is to be made and cured in Wales.  The decision will boost the small pig sector in Wales while supporting Tesco’s commitment to stock more food local to the region.

New products available will include DeriMon bacon, Langfords Welsh Dragon Sausage and Edwards of Conwy gold award winning sausages.

Tesco head of local sourcing Emily Shamma said: “We recently held a producer road show in Carmarthen to meet more Welsh suppliers.  The quality of bacon and sausage we saw was so good we decided to deal exclusively with Welsh suppliers for these products.

“Customers are increasingly interested in the provenance of their food and we’re very pleased that we’re able to increase the amount of Welsh produce available.

“Sausage and bacon on the counters will be clearly labelled so that customers can be confident they are supporting suppliers from their country – and we will provide in store marketing events to encourage shoppers to try the new range.

Ieun Edwards of Conwy will be supplying some of the bacon as well as award winning sausages for Tesco. Commenting on the announcement he said: “I’m delighted that Tesco are increasing the availability of Welsh food. This kind of commitment is exactly what Welsh producers and customers are looking for.”

Tesco is already committed to selling only Welsh beef and lamb over the counters in its Welsh stores.