Sainsbury’s aims for ‘net-zero’ pork range by 2030

Sainsbury’s has announced plans to work with its suppliers to deliver a “net-zero” fresh pork range on shelves by 2030.

It hopes this will be achievable by utilising more sustainable cereal feedstocks and reducing the use of soya on farm.

The major UK retailer intends to invest £50m implementing higher welfare standards during the next five years.

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Meat processor Cranswick will invest an additional £11m into new pig sheds, as part of a 10-year partnership with Sainsbury’s.

Artificial intelligence technology will be used in the sheds to monitor pigs 24/7 and spot any animal welfare issues.

Another of the investments will be into flexible farrowing accommodation, designed to provide additional space for both sows and piglets.

Jim Brisby, chief commercial officer at Cranswick, said: “The partnership provides a secure supply chain that is fit for the future, facilitating improved welfare standards, delivery of our joint sustainability targets, and a fair return to over 170 valued farmers.

“This long-term contract will also give us the confidence to continue to invest in our farms, processing factories and people, to deliver the highest quality, technical standards and innovation to support Sainsbury’s in the provision of good food.”

Farmers within Sainsbury’s Pork Producer Group are due to be offered longer-term contracts, in order to provide increased financial stability and encourage investment on farm.

Rhian Bartlett, Sainsbury’s chief commercial officer, said: “This 10-year partnership with Cranswick means that we are able to place a bigger focus on animal welfare, financial security for our farmers, and sustainable production of our pork range; all while protecting value for customers.

“There is an ever-evolving relationship between retailers, farmers, and processors, but we hope this news serves as a good example of what is possible when people come together in the food system.”