How R-ainbow is paving the way for the empowerment of farmers

R-ainbow’s story

In 2015, University of Cambridge graduate Elena Proca initiated field research with farmers and food producers from around the world.

Through this extensive research, Miss Proca discovered distinctive gaps in the food supply chain that have never before been suitably articulated or addressed.

R-ainbow was founded as a solution to the problems that millions of global farmers and food producers face, most notably lack of market access and reach.

Through the discovery of these challenges, R-ainbow was born with the vision of leveraging technology to give a voice to food businesses across the globe, paving the way for newfound opportunities and market share.

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How R-ainbow can benefit you

From dairy farmers to wineries, there are endless possibilities for independent businesses and organisations on R-ainbow.

Anyone operating in areas of the agricultural, food, or beverage industries will likely thrive in the R-ainbow community and receive plenty of benefits.

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Direct and transparent market access 

Farmers and food businesses are rapidly losing growth opportunities due to powerful and established supermarkets dominating the food industry.

R-ainbow is a trusted and reliable platform for the sale and promotion of food products directly to buyers, creating valuable connections with buyers that care about sourcing quality produce.

Not only can you access local opportunities, but R-ainbow also allows businesses to sell nationally and internationally, all without intermediaries.

Increased profit margins

By offering the means and tools to sell directly to buyers, the R-ainbow platform ensures that farmers and food producers receive the profits that they deserve from all their hard work.

These increased profits not only improve the lives of small farms and food production businesses but also benefit the local community and agricultural industry.

No matter the scale of your business, R-ainbow is a free to register, safe, and transparent tool there for you, allowing increased profits without additional unnecessary expenses. 

Safety and security

The R-ainbow platform adheres to strong KYC (Know Your Customer) measures to prevent fraudulent users, ensuring that R-ainbow will never be an exploitative platform.

Monetary transactions are also protected, using an Escrow payment system. This fully transparent payment system protects monies in a bank-regulated Escrow account – visible to the seller – and is transferred to the seller immediately once the buyer receives the goods.

Joining a thriving and growing community

R-ainbow aims to create a thriving community of empowered farmers and food businesses across the globe, supporting agriculture through the distribution of produce.

The growing R-ainbow community also gain access to a marketplace for agricultural machinery and tools, providing further opportunities for all registered distributors.

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What makes R-ainbow unique?

R-ainbow binds farmers and food businesses, agriculture, and profit into one unified solution through its Triple Bottom Line model of social, environmental, and economic success.

Empowerment starts with R-ainbow, finally giving a voice to smaller farmers, which positively impacts the agriculture industry and strengthens the economy.

Empowering the younger generation to become the leaders of tomorrow is an imperative goal for R-ainbow. That’s why part of R-ainbow’s profits are dedicated to the Farmer’s Children Fund, supporting the empowerment of children through education.

The growing R-ainbow ecosystem provides one unified solution to problems faced by farmers and food producers globally, ensuring that it uplifts and empowers smaller farmers and food businesses whose voices are otherwise overshadowed by dominating supermarket chains.

To find out more and to register for free, visit www.r-ainbow.com or contact our Support Team at support@r-ainbow.com for any queries or questions you may have.