Gamechanger

Sainsbury’s and ABP are changing the way they produce and buy premium British beef and have created an industry leading integrated beef supply chain. It’s all about providing farmers with greater security and stability, embracing the very best in Aberdeen Angus genetics, and delivering amazing beef with a lower, more transparent hoof print that keeps British beef in consumers’ baskets. But it’s more than just an integrated beef supply chain. It’s a Gamechanger for farmers and consumers. 

For more information see www.gamechangerintegratedbeef.com or contact enquiries@gamechangerintegratedbeef.com or call 01458 259 413