Farm Crisis Network rebrands to Farm Community Network to widen reach
Farm Crisis Network (FCN) is changing its name to The Farming Community Network in order to dispel the myth that they can only offer help at times of crisis.
After 18 years as Farm Crisis Network, the charity’s management team opted to change the name to encourage people to seek help when problems and difficulties first arise – not later down the line when they reach crisis point.
The change has been in the pipeline for the past 18 months, after volunteers became concerned the name deterred people who need help but don’t feel they’re in “crisis” from contacting the charity and using its services. The new name is designed to reflect the full breadth of FCN’s support activities and its close relationship with the whole farming community.
“We hope that by making our presence more evident in the farming community, a greater number of those in need of help will approach us earlier,” said FCN’s chief executive Charles Smith.
“Making contact at this stage rather than when the situation becomes desperate greatly enhances the opportunity of reaching a satisfactory outcome.”
Charles Smith, FCN chief
“Making contact at this stage rather than when the situation becomes desperate greatly enhances the opportunity of reaching a satisfactory outcome.”
FCN operates throughout the UK. Their confidential helpline is open 365 days a year and their dedicated team of volunteers offer individual support for any problems that arise in the business or at home – from farm finances and regulation to issues around succession or isolation.
The FCN’s helpline, open 7.00 am until 11.00pm every day of the year, is 0845 367 9990.
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