Asda takes top prize at the British Turkey Awards 2012
Asda was the biggest winner at the annual British Turkey Awards, taking the top accolade, Retailer of the Year.
Judges said that, although all supermarkets shortlisted stocked a good range of turkey products, it was Asda’s “fantastic range to suit all seasons” and innovative meals on offer that won them the top award for the third year running.
The supermarket also won best meal solution for its chilli burgers and best Christmas traditional product for its basted whole turkey.
TV personalities Jamie Oliver and Jimmy Doherty picked up separate awards for best Christmas convenience product and best Christmas premium product respectively.
Dinner was prepared by student chefs, who had won the chance to cook at the Savoy by creating innovative turkey-based dishes.
Nicola Rye, chair of the British Turkey publicity and marketing committee, said turkey consumption was increasing, and this was down to the quality and range of products available in the UK, and the “essential support” retailers provide.
| The British Turkey Awards winners in full: | |
|---|---|
| Retailer of the year | Asda |
| Best meal solution | Asda chilli turkey burgers |
| Best innovative product | Morrisons hand-prepared turkey Wellington |
| Best catering product | Lincs Turkeys Lincolnshire Free-Range Thigh Roll |
| Best ready-to-eat product | Bernard Matthews Coronation turkey breast chunks |
| Best Christmas convenience product | Jamie Oliver’s My Tastiest Turkey Box |
| Best Christmas traditional product | Asda basted whole turkey |
| Best Christmas premium product | Jimmy’s Farmers Range free-range rustic bronze turkey |
| British Turkey Blogger Recipe of the Year | Marie Rayner, Parmesan-crusted turkey steaks with a tomato and Peppadew relish |
| British Turkey Student Chef of the Year | Antonia Morosi & Laura Hogger from Westminster Kingsway Catering College, as well as Kathryn Bash of Colchester Institute |