Farmers react to Morrisons’ 10p extra ‘Milk For Farmers’

Morrisons has responded to the current milk price crisis by announcing the launch of a new milk brand that will pay farmers an extra 10p/litre.

The Milk for Farmers brand, which will go on sale this autumn, will sit alongside the supermarket’s standard-priced own brand milk.

NFU president Meurig Raymond said the move was a “welcome first step” and he urged other supermarkets to follow suit.

See also: Morrisons launches milk brand to ‘help’ farmers

But critics have labelled it a “PR stunt” because it will not alter the  “unsustainable” price the supermarket pays farmers for their milk.

Farmers Weekly has put together some reaction from farmers to Morrisons’ milk move in Storify.

 

See more